Swimee — Brand Identity for a New Aquatic Workout Space
Tagline: "Break the stereotypes. Join the new wave of workouts."
OVERVIEW
Swimee is a bold and refreshing take on what aquatic workouts can be. As the brand designer and creator, I developed the full identity of this new swimming pool concept that encourages movement, community, and a shift in mindset. Swimee challenges the outdated view that aquatic fitness is only for rehabilitation or older demographics—proving instead that water-based training can be dynamic, fun, and energizing for all ages.
BRAND MISSION
Swimee’s mission is to introduce a new kind of movement culture—where aquatic workouts like aqua fitness, cardio, paddleboard training, aqua dance, and stretching form a diverse, inclusive, and exciting offering. It’s a place where workouts meet joy, creativity, and connection.
MY ROLE
- Brand Naming
- Tagline Creation
- Visual Identity System
- Custom Illustrations
- Brand Concept & Strategy
Brand Designer: Polina Korsunska
